Enhancing Your Design

Submit your design drafts to our experts for professional feedback. We’ll refine them for efficient production while preserving their original form and function.

Crafting from Your Concept

Need new styles? Share your ideas with our experienced design team. We’ll develop them into market-ready products, helping you attract more customers.

At FLAT, we recognize the investment involved in developing a new lure style. To optimize expenses, we strategically incorporate multiple colors into a single design, utilizing our diverse color palette. This cost effective approach not only enhances visual appeal but also ensures the effectiveness of each lure in attracting targeted fish species. Our FLAT stock selections offer a wide range of color options, and we can create custom colors to meet specific preferences. If your desired color is not available in our catalog, please reach out to us for personalized order arrangements tailored to your business needs

1.The Uniqueness and Innovation of Bait Style
2.Better control over product quality
3.Rapid market response. Launch new products that meeet market demand
4.Cost Control


At FLAT, our designers are passionate anglers who draw inspiration from their personal fishing experiences to craft innovative and effective lures. By collaborating and refining designs through shared fishing experiences, we ensure that our products surpass competitors and cater to the genuine needs of fishing enthusiasts.


FLAT Design Briefing


From your side:

– Length
– Weight
– Function requirment
– Enviroment that bait will be applied
– Target fish
– Overall swim action

To FLAT side:

– Density
– Softness/ Hardness
– Water Resistance Surface
– Action/ profile design diagram

Step 1

After numerous design iterations, a breakthrough occurred on April 11, 2024. The creation of this briefing chart marks the transition from quantitative to qualitative changes, reflecting our dedication and time spent on designing lures.
Our primary goal is to extract the emotions, excitement, and the envisioned appearance of the dream lure from our customers’ minds to create an effective fish-catching bait.
This chart is essential for capturing all aspects of the new lure without overlooking any detail. This step aims to provide a clear representation of the new lure using data and descriptive language.
Once the FLAT Design Briefing chart is completed, we can proceed to the next stage of hand sketching.


Step 2

Prior to creating a 3D model of the lure, a hand sketch allows us to understand your visual preferences and dislikes.
This step is crucial and has saved us time on numerous projects by avoiding constant changes in the 3D model while trying to guess the best design. Hand sketching is much quicker than 3D modeling for visual exploration.

Step 3

Previously, without the clarity from steps 1 and 2, the 3D drawing process seemed to drag on for approval.
Now, this has become the simplest phase for us and our customers.

Step 4

This step allows us to experience the tactile and visual aspects of the actual bait, assessing its look and size.
Additionally, it is crucial to finalize the rigging system details at this stage, including the hook size, depth, and length.

Step 5

Creating a sample mold typically costs USD 100-150 and takes 1-2 weeks.
Before producing the sample, it is essential for us to have the following information to tailor the formula for your bait:

  • Rigging system details: weight and size of the hook
  • Testing method for the bait
  • Gear ratio of the reel you will use for bait testing

Step 6

When collaborating with a factory led by anglers like FLAT, there are numerous advantages. In this stage, before dispatching the samples, I aim to offer additional information:

  • Underwater footage showcasing the optimal angle for assessing swim action
  • Fish-catching videos and images to demonstrate the bait’s effectiveness
  • Comprehensive testing report providing an additional perspective on the overall bait performance for your reference

Product Enquiry

Factory Price for wholesaler or distributor.

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