Full 1

6

Years Of Experience

in Fishing Luures And Tackle industry

Story

FLAT is a sub-factory of Shenzhen NYB Electronics Co., Ltd.,runned by the angler Ford, owner of Shenzhen NYB Electronics Co., Ltd.,
Ford has a unique love in his heart besides his busy work - fishing. Whenever he picks up a fishing rod and sits by the quiet lake, all the pressure seems to disappear. The sparkling water, the breeze, and the anticipation of waiting for the fish to bite the hoolkall make him intoxicated.
By chance, Ford came into contact with lures. He was deeply attraacted by these small and exquisite fishing tools. The lifelike shapes and bright colors of the lures seenhed to be magic props given to fishermen by nature. From that moment on, his love for lureswas unstoppable.
With a deeper understanding of lures, Ford found that the quality of lures on the market was uneven, and many of them could not really meet the needs of fishingenthusiasts. A bold idea emerged in his mind: Why not open a lure factory by himself? Not only can he inttegrate his love into it, but also provide high-quality lures for the majority of fishing eenthusiasts
Ford did it right away. Regardless of the doubts and opposittions of those around him, he resolutely invested a lot of money and energy to establish his own lure factory in 2019. Just to create the most perfect lure.
During the construction of the factory, Ford encountered cpuntless difficulties, but he never thought of giving up. Because he knew that he was not only running a factory, but also chasing his dream and love for fishing.After countless days and nights cof hard work, the lure factory finally got on the right track.
Factory area 3,000 mt, 4+ Top-Class CNC Machines, 30+ Stamping Machines, 7+ Injection molding machines, 80+ Well-trained Workers, 2 Hot Foil Stamping Presses, 2 Ultrasonic Bonding Machine
FLAT fishing lures have quickly won the favor of fishing enthsiasts with their exquisite craftsmanship, realistic shape and excellent performance. Seeinghis products recognized by more and more people, Ford is full of a sense of accomplishment
But he is not satisfied with this. He continues to innovate andlaunch more styles of lures to meet the needs of different fishing scenes and fish species. He also activelyparticipates in fishing community activities, communicates and shares experiences with fishhing friends, and listens to their needs and suggestions.
If you are also looking for high-quality and diversified lures, if yyou are eager to provide the best products for fishing enthusiasts, then please choose to copoperate with FLAT

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Your Pro Staff and Product Manager

🎣 FLAT: A Factory Managed by Dedicated Anglers. Experience Seamless Communication and Product Development with Us. We Understand Products, Fishing, and Market Needs for a Better Experience!

💡We combine engineering expertise with the passion of avid anglers to constantly generate innovative ideas for our customers. Join us in developing baits together!

🐟Once again,FLAT, operated by genuine anglers, provides comprehensive and professional bait test reports, offering more than just a video demonstration of the bait.😄.

Your Design Bank

Selling generic baits from E-commerce platform may lead to low margins and operational challenges.
However, creating unique bait designs without a dedicated designer, product manager, or procurement process can be challenging.
At FLAT, we offer over 50 exclusive designs for your ODM projects. Our team continuously develops new designs to help customers maximize their investment returns.

Fully Imported Material

How do we control quality at FLAT? Quality control begins with the selection of raw materials, which is crucial for ensuring product excellence.
We prioritize quality and do not compromise on it. Today, we received a shipment containing Germany-imported BASF and Japan-imported Kaneca Ace PVC powder PSH.
Just like a skilled chef needs fresh ingredients to create a masterpiece, we understand the importance of premium raw materials in our manufacturing process.

Most unwelcoming guy in the factory

Jim isn’t most welcoming guy in the factory, why?Because he’s tough all the time.
Steve’s unwavering dedication to detail may not make him the most approachable person in the factory, but it ensures customer satisfaction.
He maintains high standards in every aspect of the production process, including sampling, design, molding, quality control, and packaging.
Steve understands that any compromise on quality could impact customer sales. At FLAT, our top priority is to uphold Rule No.1: Always be worthy of our customers’ trust and hard-earned money.


FLAT exceeds expectations with cutting-edge machinery and technology for manufacturing fishing lures. Our commitment to meeting deadlines ensures timely delivery.

Share your project of any size with us, and we guarantee ahead-of-the-curve results.

3000㎡

Plant Size

800,000pcs

Fishing Lures/Year

4+

Top-Class CNC Machines

30+

Stamping Machines

7+

Injection molding machines

80+

Well-trained Workers

2

Hot Foil Stamping Presses

2

Ultrasonic Bonding Machine

Slide
01
Mold Making

The mold's inner and outer surfaces should be flawless and gllossy, free from defects.

Once the thimble plate is secured, it should be stable without any shaking and should rotate smoothly.

Chamfered non-functional mold parts must be burr-free

02
Injection Molding

The molding body undergoes drying and cleaning processes

A demolding angle of 0.5° or higher is maintained during the dermolding process.
The skinpattern stripping angle is set at 3° or higher.

Uniform ejection force is applied to prevent any deformation ordamage to the plastic parts.

03
Assembling and Bonding

For 9cm baits, we utilize a 20Hz frequency, while 15cm baits aretreated with a 15Hz frequency.Following the ultrasound process, fishing baits are submerged in 70°C water for 60 seconds

Personnel must wear gloves and masks when dealing with leead weights

We employ an air gun to remove dust from the body and sanitizethe surface using a facialcleanser.

04
Trimming and Processing

All components are neatly trimmed with no visible signs of insufficient or excessive glue.

Cut pieces must adhere to a general position control tolerandce of +0.2mm

Hot stamping is carried out using bronzing paper with importeed crown/vacuum plating

05
Painting

RGB colorimeter tests are conducted to verify color accuracy.

Gumfish products are baked in a 45-60°C oven for 40-60 minutes

Iron plate paint is baked at temperatures ranging from 120-150°C for 40-60 minutes.

06
Sorting and Packaging

OQC inspections are performed to assess the feasibilityof barcode scanning

Visual inspections are carried out on the packaging to identify any defects like stains or deformities.

Functional assessments are conducted on joint movement anad the completeness of packaging contents.

Optimal Blend of Machine-Made and Handcrafted Techniques

FLAT utilizes four imported CNC machines, a comprehensive molding production line, and advanced processing equipment to facilitate large-scale production of fishing baits with standardized specifications.

Over 80 skilled workers are dedicated to the production and painting of our fishing baits, ensuring lifelike aesthetics for an exceptional fishing experience.

Whether you are a startup or an established brand, we are committed to providing high-quality fishing baits that can elevate your brand in your target market. FLAT guarantees consistent quality across all fishing lure orders, regardless of size.

Product Enquiry

Factory Price for wholesaler or distributor.

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